Avon True Lash Genius Five benefits in just one mascara

Avon True Lash Genius Five benefits in just one mascara

Avon True Lash Genius Five benefits in just one mascara

Our latest Award Winning Mascara

Introducing the new Avon True 5-in-1 Lash Genius Mascara, developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black colour.  

We used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments, to determine the top features they crave in a mascara. 

The Product

Lash Genius combines a high-tech multi-action brush and a smart control gel formula infused with deep carbon-black pigments that are both buildable and lightweight. While the short bristles quickly load the formula onto lashes from root to tip and corner to corner to deliver dramatic multi-dimensional volume, the comb grabs the lashes to lengthen, lift and separate each one of them. True 5-in1 Lash Genius is also smudge-proof and water-resistant, standing up to heat and humidity to put an end on mirror-checks throughout the day. 

The Genius Algorithm

We cutting-edge machine learning and artificial intelligence to read thousands of consumer comments shared across the internet and uncover what make-up addicts around the world wish for in a mascara

The Genius Algorithm, created in partnership with data science and creative production company Media Monks, allowed us to slice through and analyse the largest beauty database in the world – the internet; filtering, processing and ranking thousands of online consumer comments to determine the top features they crave in a mascara. 

The mascara that answers social media’s most-shared lash wishes

 “The Genius Algorithm allowed us to sort through a huge amount of user generated content on social media and to understand the correlations and interconnections in what people really wanted in a mascara. The big finding was realising that they actually don’t want to choose between one feature or the other. Volume and length are inarguably the most requested benefits by the beauty community. Everybody is seeking that coveted full and fanned-out lash look, but nobody wants to give up other important benefits, such as a dramatic intense black color. True 5-in-1 Lash Genius delivers it all.” 

PUT THE POWER OF PHYTONUTRIENTS TO WORK FOR YOU

PUT THE POWER OF PHYTONUTRIENTS TO WORK FOR YOU The summer months equal more activity. From family gatherings, beach days, outdoor fun and more, the last thing we want is for our bodies to slow down. So what can we do to support our immune systems? Add more...

Improving our environmental impact

Improving our environmental impact

We work to continually reduce our environmental footprint and responsibly manage our global operations. Our worldwide environmental management team is committed to implementing our policies, processes and goals, and we are proud of the progress we’ve made to date.We...

Avon for Animals

Avon does not test products or ingredients on animals anywhere in the world. We have been working for acceptance of non-animal methods for three decades. In 2019 Avon became the first global beauty company* selling in China to stop all animal testing of ingredients...

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Lasting luminous look

Lasting luminous look

Artistry

by AMWAY

Do you find yourself displaying the tell-tale signs of fatigue? Or do you have a blemish or two that you would prefer to hide away? Well you are in luck…

Introducing! ARTISTRY Exact Fit® Perfecting Concealers & Cushion Foundation!

ARTISTRY Exact Fit Perfecting Concealers camouflage and visibly blur imperfections AND brighten dark circles! So next time you are feeling the lack of sleep hit or you just want to look your best, use this new long-wearing formula! Available in 3 neutral shades and 1 Brightener. You’ll simply love your look! Check out this video on how to use the new Concealers!

It doesn’t stop there though… there is also another NEW addition to the ARTISTRY® range. For skin that looks perfected, dewy and luminous, grab the ARTISTRY Exact Fit Cushion Foundation, making every shade of skin look luminous and perfect. Containing the Exact Fit blend of Tahitian Pearls, Optical Prisms and Norwegian Fjord Water for a flawless, perfected look. In a convenient compact, you can touch up your look wherever you go!

Make sure you look good and feel great by shopping these new additions now!

PUT THE POWER OF PHYTONUTRIENTS TO WORK FOR YOU

PUT THE POWER OF PHYTONUTRIENTS TO WORK FOR YOU The summer months equal more activity. From family gatherings, beach days, outdoor fun and more, the last thing we want is for our bodies to slow down. So what can we do to support our immune systems? Add more...

Improving our environmental impact

Improving our environmental impact

We work to continually reduce our environmental footprint and responsibly manage our global operations. Our worldwide environmental management team is committed to implementing our policies, processes and goals, and we are proud of the progress we’ve made to date.We...

Avon for Animals

Avon does not test products or ingredients on animals anywhere in the world. We have been working for acceptance of non-animal methods for three decades. In 2019 Avon became the first global beauty company* selling in China to stop all animal testing of ingredients...

Subscribe Our Newsletter.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.