What Online Store to use and why
Running your own online shop independent of Avon has advantages and disadvantages. The advantages are clearly you are independent and if Avon is down you can keep selling. You can also run Google Ads, Facebook Ads promote one single product or your whole shop on Instagram while always linking back to your shop. That is something you can not do at the Avon Store. If you link to a product on the Avon Store and the customer clicks on it you will lose the sale.
The disadvantage is that you have to put work in. Each campaign update the offers, add and remove colors that are no longer on offer or become unavailable, or simply add the new products. But this will soon become a routine task when you are getting used to using your online shop. You can also set your own independent promotions at any time. TIPP: If you don’t want to update the prices all the time, no one says you have to have the same prices as Avon in their webstore, at the end you are an independent representative.
So now to the shop options there are several FREE Shop software options you can consider and I think wor well with Avon. Those listed below are free shop software programs you can install on any web hosting package.
Prestashop is well developed and works fine, as stand-alone website and pages, you do not need WordPress to have Prestashop. You can simply add a page in your Prestashop and add the content. There are several professional templates you can purchase that look great, for the start I would go for the free standard layout. The design you can change later at any time.
WooCommerce is a very nice piece of kit and there are a lot of free and paid extensions for it. WooCommerce integrates fully into your WordPress website and adapts the design you have. If you use DIVI there are a lot of ways to integrate a product, category, or the whole shop into a DIVI Layout and therefore make it look really like a one page fully themed experience. You can install woocommerce from your WordPress platform just go to Plugins in WordPress and type in woocommerce. It is personally my second choice, and very easy to handle.
ECWID is personally my favorite and this is what I have used to build the shop with. Ecwid is not free but a monthly subscription so it will cut into your budget considerably with at least £42 per month but there is a free plan they offer for 10 products. However I found that this shop is best suited for me as it allows you to sell on your Facebook Page, Instagram Page, eBay or Amazon account with the push of a button. There is a set of free add one that is useful, and there is a lot of other paid addons and added subscription services. The advantage is that they have a very helpful support if you need it and if you are like me you will need it a lot at the beginning. So if you use WordPress to build your website then I would personally recommend that you use ECWID.