AVON is cruelty-free and vegan

AVON is cruelty-free and vegan

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To be honest I don’t know but from time to time this topic comes up with Avon. Today again a customer said to me well I would buy Avon products if they are cruelty-free and not tested on animals. I told that particular customer that not only we do not test on animals are cruelty-free, and also offer a dedicated vegan line. She did not know that, and gladly accepted a new catalog and wanted to know more.

This is what inspired me to write this new article,it is not my first on my blog here about animal welfare and vegan and cruelty-free product lines by AVON. If you have comments or questions please don’t be shy comment on my blog or Email me your questions.

A global stand against animal testing


Our goal is to deliver products to meet our customers’ needs without compromising our commitment to animal welfare, our high product safety standards or our adherence to regulatory requirements. By investing in how we develop innovation for China and in some cases changing distribution channels, we have been able to deliver this landmark change. Globally, none of our products will be tested on animals.


PETA celebrates Avon’s long-term commitment to ending all cosmetic testing on animals everywhere in the world, and we know millions of consumers will too. Avon’s support for non-animal testing methods has made a meaningful difference to the development, utilization, and acceptance of alternatives to animal testing.” 

Kathy Guillermo, Senior Vice President, PETA 

Humane Society International (HSI)

We support HSI’s #BeCrueltyFree campaign calling to outlaw cosmetic animal testing in key global beauty markets.

“We are delighted to count Avon among our #BeCrueltyFree campaign supporters as we work with lawmakers across the globe toward meaningful policy change that reflects our shared vision of cruelty-free beauty.”

Troy Seidle, HSI Vice President for Research & Toxicology

Fund for the Replacement of Animals in Medical Experiments (FRAME)

In Europe, we have partnered with FRAME for 30 years.

“FRAME is dedicated to the development of new, valid and ethical scientific methods that will replace the need for laboratory animals in medical and scientific research, education and testing. Avon’s decision to stop testing in China sends an important message to the global cosmetics industry that animal testing for cosmetics is unnecessary and unacceptable, and that we must push for global acceptance of alternative techniques that are scientifically valid and have human relevance.”

Amy Beale, Scientific Liaison Officer at FRAME

Institute for In Vitro Sciences (IIVS)

We are a founding member of IIVS’s Industry Council for the Advancement of Regulatory Acceptance of Alternatives (ICARAA), a working group that promotes specific activities designed to accelerate the adoption of non-animal methods by government agencies such as the Chinese Food & Drug Administration.

Avon has partnered with IIVS for over twenty years to develop and utilise novel in vitro testing platforms to ensure the safety of their products. These successful approaches have been adopted by other companies in the industry. Additionally, Avon has supported the IIVS Education and Outreach programmes to promote the use and acceptance of these methods worldwide”

Erin Hill, President, IIVS

Does Avon test on animals?

No. We were one of the first companies in the world to stop animal testing 30 years ago and in 2019 became the first global beauty company* to end animal testing across all its brands** by stopping animal testing for China. Ending animal testing across our entire portfolio of brands was another step in this journey and built on our 30-year history of working to end animal testing, alongside our partners.

How does Avon ensure the safety of its products without animal testing?

The safety of our customers is of paramount importance and we substantiate the safety of our products using well established non-animal testing methods such as applying existing data, computer modelling, and in vitro testing to ensure the safety of Avon-branded cosmetics products.

What else is Avon doing?

Alongside ending animal testing across all our brands, we’re working hard to incorporate more plant, natural and synthetic based ingredients into our products without having a negative impact on our precious planet and its resources. Our Distillery range comprises vegan-friendly products composed of concentrates crafted through a rich distillery process, housed in environmentally conscious packaging.

How did Avon stop testing on animals in China when it is required by law?

We reformulated some of our products and changed other ranges, which means they don’t need to undergo animal testing in China.

Why does Avon sell in China?

We’ve been committed to ending animal testing for 30 years, but we are also committed to meeting our customers’ needs in China, growing our business there and supporting our Boutique Owners – women who are building their own businesses through selling Avon.

Why don’t Avon’s products carry a “cruelty-free” logo?

We’ve worked with organisations to drive for positive change on animal testing for 30 years, and have partnerships including the Institute for In Vitro Sciences FRAME and Humane Society International . We’re very proud to feature their logos in our materials and support their valuable work. Now that we’ve ended animal testing across all of our brands, in every country where we sell, we’ll be working towards further cruelty-free certification.

What’s next?

We’re committed to helping end animal testing on beauty products for good and for the last 30 years have been working with scientific organisations on new approaches to product safety evaluation. We’ll keep up this work and continue to work with partners towards meaningful positive change.


Clean beauty without compromise

Introducing Distillery, a range of vegan-friendly and allergy-tested skincare and make-up products composed of concentrates crafted through a rich distillery process that delivers nature’s potency at its fullest.

The new collection is composed of five skincare products, with a make-up range lanching in 2020. The products combine high-performance, vegan-friendly ingredients with beautiful textures, environmentally conscious packaging, and an ethical mindset.

We’re proud that all Distillery products are registered with the Vegan Society. The Vegan Society is an international charity that registers products and services that do not involve or contain animal-derived ingredients and have not involved animal testing.

Meet the skincare collection

Distillery Skincare C-Shot

A shot of pure Vitamin C for brighter, more luminous skin.

It comes in a powder formula, as Vitamin C degrades in water, as powder is the purest, most potent and most effective way to get the glow. 

Distillery Skincare Facial Oil

A sumptuously silky oil to purify and instantly renew skin. It’s the custom blend of pure active ingredients – Jojoba oil, Phytol, Vitamin E and Cloudberry – and a 100% waterless formula that makes it so concentrated and powerful.

Distillery Skincare Clean Break

This is game-changing cleanser that offers the most powerful cleansing ritual and incredibly hydrated skin. The 69% pure pressed apricot oil and 100% waterless formula delivers maximum concentration and maximum cleansing, melting away stubborn make-up and impurities without stripping the skin from its natural barriers.

Distillery Skincare Shade the Day

The collection’s ultimate multitasker. It protects, moisturises, clarifies, mattifies and primes the skin. It’s the 100% pure mineral sunscreen that offers the most effective broad-spectrum protection, combined with highly concentrated natural moisturisers. 

Distillery Skincare Sleep Potion

With Sleep Potion consumers will drench their skin in potent 48-hour moisture and wake up to revitalised, glowing skin. It’s a moisturizing night cream with 93% pure ingredients.

Meet the make-up collection

Lip Rush Lip Colour

A pure, potent and precise liquid lip concentrate thanks to a highly pure concentration of vibrant mineral pigments.

Lash’d Up Mascara

A clever cocktail of naturally derived waxes and our purest mineral pigments that coat each lash, doubling up on lash-loving volume and intense colour.

Shadow Shots Eye Shadow

A shot of pure, potent pigment for eyes with instant impact. The blend of mineral pigments and vegan emollients comes in ten vibrant buttery-soft colours.

Pressed To Impress Powder Foundation

A pressed, pure, perfect buildable base that loves skin. Formulated with skin-loving vegan emollients and potent mineral pigments, it delivers a matte finish that moves with the skin.

Where to buy Distillery from?

You can buy all DISTILLERY products directly in my online shop