Vitamin C

The Vitamin C of 30 oranges in every bottle: Avon delivers new supercharged serum

ANEW Essential Vitamin C Radiance Maximising Serum opens up Avon to consumers looking for a luminous, youthful complexion

Avon has announced the launch of its latest skincare breakthrough, new ANEW Essential Vitamin C Radiance Maximising Serum. This supercharged Vitamin C serum delivers the Vitamin C of 30 oranges in every bottle – 10% pure, powerful, stabilised Vitamin C.

As consumers increasingly seek luminous, youthful complexions as well as protected and nourished skin, Avon is leveraging its skincare expertise to open up the brand to a new set of consumers seeking the benefits of

Vitamin C. Avon was the first-ever mass brand to stabilise Vitamin C in the ‘90s and this new innovation delivers the essential nutrient for radiant skin in a pure, stable and potent dose, yet at an accessible price point.

Developed by Avon’s world-class team of beauty experts and scientists , this new supercharged serum achieved one of the highest approval rates in the history of ANEW: 99% of women agreed that the serum boosted the radiance of their skincare regimen while 92% agreed that it left their skin looking and feeling fresh. Also, 91% agreed that ANEW Essential Vitamin C Radiance Maximising Serum made their skin look brighter, more luminous and revitalized immediately after the first use.*

“Skincare is a critical driver of Avon’s transformation journey,” says Anna Chokina, Vice President Global Brand Marketing at Avon who leads the charge for skincare growth. “Avon is a true pioneer in skincare innovation. The products work and that’s what drives repeat purchase. The most exciting thing about the launch of ANEW Essential Vitamin C Radiance Maximising Serum is the opportunity it offers to reach new consumers and tap into the ever-increasing demand for natural antioxidants from fruit and vegetables. It’s suitable for everyone – from the people who are just starting to think about taking care of their skin to those who want a rejuvenated, luminous complexion from serious, proven skincare.”

“Vitamin C is an essential nutrient of glowing skin, but it’s not produced by our own body so we need to get it from external sources,” explains Anthony Gonzalez, Director Skincare Product Development at Avon. “This powerhouse anti-oxidant helps to protect against damaging free radicals and dramatically improves skin’s radiance and makes the complexion more even.

But since Vitamin C can quickly lose potency when in contact with light and air, the efficacy can be compromised. We have developed a potent, pure and stable formula that stays active from the first to the last drop, delivering the equivalent concentration of Vitamin C of 30 oranges – more than a lot of other Vitamin C products out there which are non-stabilized or are composed of Vitamin C derivatives.”

Improving our environmental impact

Improving our environmental impact

We work to continually reduce our environmental footprint and responsibly manage our global operations. Our worldwide environmental management team is committed to implementing our policies, processes and goals, and we are proud of the progress we’ve made to date.We...

Avon for Animals

Avon for Animals

Avon does not test products or ingredients on animals anywhere in the world. We have been working for acceptance of non-animal methods for three decades. In 2019 Avon became the first global beauty company* selling in China to stop all animal testing of ingredients...

The World of AVON AESOP and THE BODYSHOP

The World of AVON AESOP and THE BODYSHOP

The transformation has now been completed. Since last year we have been part of Natura Co, the owners of The Bodyshop, Aesop. We came in with our broad range of cosmetic products and our expertise of 60 years selling direct to the consumer.  Not much has changed. Not...

Our biggest Sale ever

Our biggest Sale ever

SALE items are hereAt MyBeautyKing we are going to start the biggest ever sale today at midnight. We have selected more than 240 products from all areas to go into the sale. Be quick products are only available while stocks last and once they are gone they are gone...

Happy New Year

Happy New Year

Dear Customer, Dear Business Partner and Associates. At this time of the year I want to thank you so much for your business in 2019. I do not take this for granted and I want to express my sincere apreciation for your business during the year. It meant a lot to me to...

Subscribe Our Newsletter.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.