Frisk – the first product
Jay and Rich purchased the rights to manufacture and distribute Frisk and Amway Manufacturing Corporation was created to do so. A small company in Trenton, Michigan was contracted, and later bought, to actually make it.
Frisk is now know as L.O.C.; short for Liquid Organic Concentrate. The organic ingredient is biodegradable coconut oil. L.O.C. is a very versatile cleaner and is still a mainstay. It is one of Amway’s many environmentally friendly concentrated products.
In September, 1959 the Amway Sales Corporation and the Amway Services Corporation were begun in order to assist their distributors. Jay was “Mr. Inside” and Rich was “Mr. Outside”. Sponsor. Train. Motivate. Jay had done most of the sponsoring meetings. Now he concentrated on the paperwork. Rich continued to do what he did best; train and motivate.
About this time Jay and Rich ceased actively recruiting. Of their thirteen personally sponsored distributorships, one went on to become Crown (Sterling and Evangeline Krause), three, Diamond (George and Eleanor Teitsma, Roland and Edith Diehl, and Bill and Val Nichols), and one, Emerald (Walter and Evelyn Bass). (All had downline reach higher pin levels than they did.) The other eight never achieved Direct; nor did any in their groups.