Avon True Lash Genius Five benefits in just one mascara

Our latest Award Winning Mascara

Introducing the new Avon True 5-in-1 Lash Genius Mascara, developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black colour.  

We used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments, to determine the top features they crave in a mascara. 

The Product

Lash Genius combines a high-tech multi-action brush and a smart control gel formula infused with deep carbon-black pigments that are both buildable and lightweight. While the short bristles quickly load the formula onto lashes from root to tip and corner to corner to deliver dramatic multi-dimensional volume, the comb grabs the lashes to lengthen, lift and separate each one of them. True 5-in1 Lash Genius is also smudge-proof and water-resistant, standing up to heat and humidity to put an end on mirror-checks throughout the day. 

The Genius Algorithm

We cutting-edge machine learning and artificial intelligence to read thousands of consumer comments shared across the internet and uncover what make-up addicts around the world wish for in a mascara

The Genius Algorithm, created in partnership with data science and creative production company Media Monks, allowed us to slice through and analyse the largest beauty database in the world – the internet; filtering, processing and ranking thousands of online consumer comments to determine the top features they crave in a mascara. 

The mascara that answers social media’s most-shared lash wishes

 “The Genius Algorithm allowed us to sort through a huge amount of user generated content on social media and to understand the correlations and interconnections in what people really wanted in a mascara. The big finding was realising that they actually don’t want to choose between one feature or the other. Volume and length are inarguably the most requested benefits by the beauty community. Everybody is seeking that coveted full and fanned-out lash look, but nobody wants to give up other important benefits, such as a dramatic intense black color. True 5-in-1 Lash Genius delivers it all.” 

AVON is cruelty-free and vegan

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