Avon True Lash Genius Five benefits in just one mascara

Our latest Award Winning Mascara

Introducing the new Avon True 5-in-1 Lash Genius Mascara, developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black colour.  

We used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments, to determine the top features they crave in a mascara. 

The Product

Lash Genius combines a high-tech multi-action brush and a smart control gel formula infused with deep carbon-black pigments that are both buildable and lightweight. While the short bristles quickly load the formula onto lashes from root to tip and corner to corner to deliver dramatic multi-dimensional volume, the comb grabs the lashes to lengthen, lift and separate each one of them. True 5-in1 Lash Genius is also smudge-proof and water-resistant, standing up to heat and humidity to put an end on mirror-checks throughout the day. 

The Genius Algorithm

We cutting-edge machine learning and artificial intelligence to read thousands of consumer comments shared across the internet and uncover what make-up addicts around the world wish for in a mascara

The Genius Algorithm, created in partnership with data science and creative production company Media Monks, allowed us to slice through and analyse the largest beauty database in the world – the internet; filtering, processing and ranking thousands of online consumer comments to determine the top features they crave in a mascara. 

The mascara that answers social media’s most-shared lash wishes

 “The Genius Algorithm allowed us to sort through a huge amount of user generated content on social media and to understand the correlations and interconnections in what people really wanted in a mascara. The big finding was realising that they actually don’t want to choose between one feature or the other. Volume and length are inarguably the most requested benefits by the beauty community. Everybody is seeking that coveted full and fanned-out lash look, but nobody wants to give up other important benefits, such as a dramatic intense black color. True 5-in-1 Lash Genius delivers it all.” 

Improving our environmental impact

Improving our environmental impact

We work to continually reduce our environmental footprint and responsibly manage our global operations. Our worldwide environmental management team is committed to implementing our policies, processes and goals, and we are proud of the progress we’ve made to date.We...

Avon for Animals

Avon for Animals

Avon does not test products or ingredients on animals anywhere in the world. We have been working for acceptance of non-animal methods for three decades. In 2019 Avon became the first global beauty company* selling in China to stop all animal testing of ingredients...

The World of AVON AESOP and THE BODYSHOP

The World of AVON AESOP and THE BODYSHOP

The transformation has now been completed. Since last year we have been part of Natura Co, the owners of The Bodyshop, Aesop. We came in with our broad range of cosmetic products and our expertise of 60 years selling direct to the consumer.  Not much has changed. Not...

Our biggest Sale ever

Our biggest Sale ever

SALE items are hereAt MyBeautyKing we are going to start the biggest ever sale today at midnight. We have selected more than 240 products from all areas to go into the sale. Be quick products are only available while stocks last and once they are gone they are gone...

Happy New Year

Happy New Year

Dear Customer, Dear Business Partner and Associates. At this time of the year I want to thank you so much for your business in 2019. I do not take this for granted and I want to express my sincere apreciation for your business during the year. It meant a lot to me to...

Subscribe Our Newsletter.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.