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Know your cloudberry from your retinol?  CBD from cica?  Ann Berry, Head of Fast Trend Beauty gives us the lowdown on today’s must-have beauty ingredients.

There are countless ‘hot’ ingredients out there but for us at Avon, the key is grounding our choice in consumer insight and efficacy.  For years consumers have reported wanting natural ingredients but not wanting to compromise on performance, so the ingredient might be on trend, but it has to deliver real results too to make it into one of our products.

CBD

It’s all over the news.  ‘Cannabinoids’ (the non-psychoactive extracts from the cannabis plant) are staking their claim to the wellness and beauty realms thanks to unparalleled calming, healing and anti-inflammatory properties. With inflammation at the root of almost everything – CBD extracts and hemp-derived oils work to ease aches, soothe stress and prolong your skin’s health.  We’ll be seeing an explosion of these products in the marketplace.

Hyaluronic acid

Holding the key to smooth, flawless, hydrated skin, hyaluronic acid is produced naturally by our skin to maintain moisture levels but ageing and environmental aggressors tend to make those natural levels dip.

Find it in Avon ANEW Clinical Anti Wrinkle Plumping Concentrate

Avocado

This superfood is officially having a moment in skincare.  Its high in vitamin E, which helps us on the path to soft, supple skin and its natural antioxidant properties help delay cell ageing and improve skin elasticity.

Find it in Avon Care’s Replenishing Avocado collection

Cica

Cica comes from Korea, the home of skincare innovation and it’s here to stay. Often called Tiger grass because tigers in Asia roll around in the Cica plant when they’re injured, to help regenerate their skin.  It’s known for its healing, soothing, antibacterial and anti-inflammatory properties making it ideal for sensitive skin.

Tumeric

Reduce redness, the appearance of stretch marks, fight acne and increase skin’s glow with turmeric.  Arguably one of the world’s most powerful herbs and it’s making its way out of our kitchens and into our beauty regimes.

Find it in Avon’s Planet Spa Ayurveda Ritual collection

Vitamin C

The skincare ingredient of 2018, vitamin C, is known for its skin brightening properties and its ability to help defend against environmental damage caused by free radicals.  It’s a tricky one to formulate, as it degrades in water so needs to be stabilised and the best results are achieved by looking for the purest form you can find.

Find it in Avon’s ANEW Vitamin C Radiance Maximising Serum

These are just a few.  There are so many more ingredients out there from carrot to algae and clay to matcha green tea, but it’s clear that the desire for healthy and ethical living is driving the key ingredient trends right now.  You can see our response to this in Distillery, our new vegan, eco-conscious range of clean beauty products that offer pure formulas and powerful results. We’ve included top quality ingredients (including vegan plant collagen, apricot oil, jojoba oil and cloudberry) with the highest levels of actives and no unnecessary fillers.  If it doesn’t make a positive difference to the formula, we don’t put it in, because while we’re always looking at new ingredient trends, we’re also looking at what we take out to deliver the most potent, concentrated formulas for better and more sustainable beauty