The new AVON

The transformation has now been completed. Since last year we have been part of Natura Co, the owners of The Bodyshop, Aesop. We came in with our broad range of cosmetic products and our expertise of 60 years selling direct to the consumer. 

Not much has changed.

Not much will change.

But there will be changes.


60 years on



60 years on and we are still around that is something in today’s business world. 

We have been fighting may fights, we went off animal testing as one of the first companies in the world and we have been fighting animal testing for many years.

Our fights have paid off. In 2018 the last country with mandatory animal testing China, has stopped testing on animals because of us. 


In November 2019 we have launched our first VEGAN Skincare called distillery. Distillery proofs so successful that we will be launching decorative Make-up line in early 2020.

Brazilian cosmetics company Natura &Co has completed the acquisition of direct-selling company Avon Products.

The deal closure comes after Natura secured all mandatory regulatory approvals required for the acquisition last month.

Natura &Co will now have annual gross revenues of over $10bn and a total of 40,000 associates in over 100 countries.

The global, purpose-driven, multi-channel and multi-brand cosmetics group includes Avon, Natura, The Body Shop and Aesop.

Natura &Co will also hold significant positions in relationship vending online and offline by selling via Avon and Natura.

With over 3,000 retail stores and an expanded digital presence, the acquisition will strengthen the group’s position in the retail space.

Avon has been providing innovative, quality beauty products to women for 130 years.

Natura &Co executive chairman of the board of directors and group CEO Roberto Marques said: “Alongside the experienced, diverse and international senior management team we are announcing today, I am proud and privileged to lead Natura &Co’s next steps in its journey.

“Our aspiration is to build not just the best beauty company in the world, but the best beauty company for the world. With the addition of Avon, we have created a family of companies with unrivalled direct-to-consumer reach and a formidable platform for growth.”

In a separate development, the group has appointed a new senior leadership team to drive the company’s next growth phase.

Natura &Co existing executive chairman of the board of directors Roberto Marques will now serve as the group chief executive officer. Joao Paulo Ferreira has been appointed as Natura &Co Latin America CEO and Angela Cretu as CEO of Avon.